Podcast

Thinking about hiring a publicist but not sure where to start? In this episode, Melinda Jackson joins me to share her 15+ years of PR experience, giving you an inside look at how public relations really works. She explains how to know if your business is ready for PR, why landing media coverage is a long-term strategy, and why your brand story is key to success. Plus, she shares her top tips for DIY PR, including the power of local media and micro-influencers.

Listen in as we cover:

• What PR professionals actually do and how they secure media coverage
• How to craft a compelling brand story that gets attention
• Why local media and small outlets can have a bigger impact than national coverage
• The truth about media guarantees (and why you should avoid PR pros who offer them)
• Steps you can take today to start getting media opportunities

If you’ve ever wondered how PR can help your business, this episode is for you!

Connect with Melinda: 

http://www.melindajacksonpr.com

http://www.instagram.com/melindajacksonpr

http://www.instagram.com/melindagale

Free branding worksheet: https://melindajacksonpr.myflodesk.com/brandcheckup

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We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

In this episode, I sit down with Amy Lenius, a coach and leader in holistic self-improvement, to explore what it truly means to build a fulfilling life and business. We discuss how small, sustainable habits create long-term success, why self-care is essential (and how to make it easy), and how shifting your daily intentions can transform your mindset. If you’ve ever felt stuck in the cycle of hustle and burnout, this conversation will help you realign with your values and find fulfillment in every area of life.

What You’ll Learn in This Episode:

• The real difference between happiness and fulfillment
• How to set goals that are actually sustainable and achievable
• Simple ways to build self-belief and self-worth daily
• The power of holistic self-improvement in business and life

This episode is packed with insights you can start applying today to create more clarity, confidence, and fulfillment in your life and business.

Connect with Amy: 

https://www.facebook.com/amy.lenius

https://www.instagram.com/amylenius

https://www.facebook.com/groups/thenextlevelnation

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We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Most small business owners want to be accessible but don’t know where to start. 

In this episode, accessibility coach Angela Fowler breaks down the simple steps you can take to make your business more inclusive—without breaking the bank. We discuss website accessibility, common business oversights, and why accessibility isn’t just about compliance—it’s about better customer experience and increased profitability. Tune in to learn how accessibility benefits everyone and where to begin.

In this episode, we cover:

• The biggest accessibility mistakes small businesses make
• Why website accessibility matters (and how to fix it)
• How accessibility improves user experience for all customers
• Simple changes you can make today to become more inclusive
  
  

Connect with Angela:

Website: http://www.reallifeaccess.com

Feeling frustrated with outsourcing? You’re not alone.

In this solo episode of Simplify and Scale, Nicole breaks down the reasons why outsourcing often feels harder than it should—and what you can do about it. She shares actionable tips on becoming a stronger leader, communicating effectively with your team, and using tools like ClickUp to establish clarity and accountability.

Whether you’re working with a VA for the first time or managing a large team, this episode is packed with insights to help you simplify and scale your business.

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We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

This week on Simplify + Scale, I’m joined by Liz Wolfe, a coach who specializes in helping entrepreneurs transform their mindset and build businesses rooted in abundance.

We dive into what it means to run an abundant business and why so many entrepreneurs struggle with scarcity thinking. Liz explains her three-part framework for success—Ask, Give, Receive—and shares how adopting an abundance mindset can completely change the way you approach your goals.

💡 In this episode, you’ll discover:

• Why fear of failure keeps so many entrepreneurs stuck
• How to use gratitude as a superpower for business growth
• Practical strategies to overcome scarcity thinking

Plus, Liz talks about her Wired for Success quiz and how it helps entrepreneurs identify their unique leadership style.

📍 Links & Resources:

Take the Quiz: https://lizwolfecoaching.com/quiz

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We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Are you ready to publish your book but unsure where to start? 

In this episode, we’re joined by Michele DeFilippo, founder of 1106 Design, a company that helps authors professionally self-publish their books while retaining full ownership and maximizing revenue. Michele demystifies the self-publishing process, highlights common industry scams, and explains why professionally produced books make all the difference in building your brand and business. If you’re considering self-publishing, you can’t afford to miss this conversation.

Highlights:

• The key differences between self-publishing, hybrid publishing, and traditional publishing.
• Red flags to watch for when selecting a publishing partner.
• How a book can establish you as an authority and drive business success.
• Michelle’s step-by-step guide to publishing a professional-quality book.
• The tools and systems that streamline her book publishing projects.

Connect with Michele: 

A free PDF of her 88-page guide, Publish Like the Pros: A Brief Guide to Quality Self-Publishing, can be downloaded at https://tinyurl.com/Publish-Like-the-Pros.

What’s the key to creating a business plan that works? Laura Watson, founder of Venture Coaching International, joins us to share her expert advice on building and sticking to a plan that drives success. With two decades of experience helping small business owners, Laura knows exactly how to tackle overwhelm and guide entrepreneurs toward clarity and focus.

In this episode, we discuss:

• The importance of reverse engineering your goals from 10 years down to weekly actions.
• How tools like Traction and the 12-Week Year can help you stay on track.
• Strategies for overcoming procrastination and fear to take consistent action.
• Why self-care is critical to building a sustainable business.

If you’re ready to level up your planning and execution, this episode is packed with practical tips and strategies to help you thrive.

Resources Mentioned:

Have a free, 30-minute Breakthrough Now! Coaching session. There are also a number of free e-books on Laura’s website at: 

https://venturecoaching.ca/free-stuff.html

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

In this episode of Simplify + Scale, I sit down with my friend Elyna Paizis, founder of Business by Nature, to discuss how embracing your unique way of thinking can transform how you approach business. Elyna shares her journey of discovering her neurodivergence, including autism and ADHD, and how it has profoundly shaped her work and life.

We dive into:

• The creation of Elyna’s Force of Nature quiz, which helps entrepreneurs uncover their natural strengths.

• How understanding her neurodivergence allowed her to lean into her genius and build a sustainable business.

• The importance of systems and routines for energy management and avoiding burnout.

• Why neurodivergence can be a superpower in entrepreneurship and how to embrace it.

Elyna’s insights will inspire you to rethink productivity, let go of “shoulds,” and find joy in doing business by your nature.

About Elyna Paizis:
Elyna Paizis is the founder of Business by Nature, where she helps entrepreneurs design businesses that align with their unique ways of thinking and creating. Her Force of Nature quiz is a powerful tool for understanding how you naturally thrive. As a neurodivergent business strategist, Elyna is passionate about helping others embrace their superpowers and build sustainable, fulfilling businesses.

Take the Quiz:
Discover your unique nature type and learn how to lean into your strengths with Elyna’s Force of Nature quiz at https://businessbynature.com/take-the-quiz/

Connect with Elyna:

• Instagram: https://www.instagram.com/business.by.nature/

• Website: businessbynature.com

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/